Privacy Policy

Active Innovations does not sell or share your personal information, and uses analytics only with your consent. Read the full infoRouter privacy policy covering data collection, GDPR rights, and cookies.

Effective date: July 13, 2026

Active Innovations, Inc. ("we," "us," "our") operates the infoRouter.com website. This privacy policy explains what information we collect, how we use it, and your rights regarding that information.

The short version: we do not sell your data, we do not share your information with third parties, and we use analytics only if you explicitly opt in. This policy is fully compliant with the EU General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.

Information We Collect

Information You Provide Voluntarily

We collect personal information only when you choose to provide it — for example, when you:

  • Request a demo or free trial
  • Submit a contact or feedback form
  • Subscribe to product updates
  • Place an order for software or services

This information typically includes your name, email address, company name, and phone number. We use it solely for the purpose you provided it: to respond to your inquiry, process your request, or deliver the service.

Analytics — Only With Your Consent

If (and only if) you click "Accept analytics" in our cookie banner, we use Google Analytics to collect aggregate usage data: pages visited, approximate location (city level), browser, and device type. We use this solely to understand how the site is used and improve it. Analytics is off by default; if you choose "Essential only," Google Analytics never loads and no analytics data is collected. You can withdraw your consent at any time on the Cookie Policy page.

We have disabled all advertising features in our analytics configuration.

Information We Do Not Collect

  • We do not build visitor profiles for advertising or track you across other websites
  • We do not collect device fingerprints
  • We do not use retargeting or advertising cookies or pixels

Cookies

Our website uses essential cookies required for basic site functionality, plus optional analytics cookies that are set only after you explicitly consent. We do not use advertising or cross-site tracking cookies.

For full details and to manage your choice, see our Cookie Policy.

How We Use Your Information

When you voluntarily submit information through a form or email, we use it to:

  • Respond to your inquiry or support request
  • Process demo, trial, or purchase requests
  • Send product updates if you opted in (you can unsubscribe at any time)

We do not use your information for any purpose other than what was stated at the time of collection.

Information Sharing

We do not sell, rent, trade, or otherwise disclose your personal information to third parties. Period.

We may share information only in these limited circumstances:

  • Legal obligation: If required by law, court order, or governmental regulation
  • Service providers: With trusted vendors who help us operate the website or fulfill your requests — including Google LLC as our analytics processor if you have consented to analytics — bound by data processing agreements and prohibited from using your data for any other purpose

Data Retention

We retain the personal information you provide only as long as necessary to fulfill the purpose for which it was collected. You may request deletion of your data at any time by contacting us.

GDPR and Your Rights

Active Innovations, Inc. complies with the EU General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018. We have customers and partners in the United Kingdom and across Europe, and we treat the privacy rights of all visitors equally regardless of location.

Legal basis for processing: Where we process personal data, our legal basis is your explicit consent (e.g., submitting a form, or opting in to analytics) or legitimate interest (e.g., responding to an inquiry you initiated). We do not process data for any other purpose.

Under the GDPR and applicable data protection laws, you have the right to:

  • Access — Request a copy of the personal data we hold about you
  • Rectification — Correct any inaccurate or incomplete personal data
  • Erasure ("Right to be forgotten") — Request deletion of your personal data
  • Restrict processing — Ask us to limit how we use your data
  • Data portability — Receive your data in a structured, machine-readable format
  • Object — Object to processing of your personal data
  • Withdraw consent — Withdraw consent at any time where processing is based on consent

We respond to all data subject requests within 30 days. To exercise any of these rights, contact us at privacy@inforouter.com.

If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local supervisory authority (e.g., the ICO in the United Kingdom, or the relevant Data Protection Authority in your EU member state).

International Data Transfers

Active Innovations, Inc. is based in the United States. If you provide personal information from the European Economic Area (EEA), the United Kingdom, or Switzerland, your data may be transferred to the United States. We ensure that any such transfer complies with applicable data protection laws and that your data is afforded an adequate level of protection.

Children's Privacy

This website is not directed at children under 16 (or under 13 in jurisdictions where that threshold applies). We do not knowingly collect personal information from children.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.

Contact

If you have questions about this privacy policy, contact us at privacy@inforouter.com or visit our Contact page.

See also: Legal · Cookie Policy