Effective date: July 13, 2026
This policy explains how infoRouter.com, operated by Active Innovations, Inc., uses cookies. This policy complies with the EU General Data Protection Regulation (GDPR), the UK Privacy and Electronic Communications Regulations (PECR), and the ePrivacy Directive.
What Are Cookies
Cookies are small text files stored on your device by your web browser when you visit a website. They serve various purposes, from remembering your preferences to tracking your activity across sites.
How We Use Cookies
We use two categories of cookies — and nothing else.
Strictly Essential Cookies
The minimum required for our website to function properly. These:
- Remember your cookie consent choice
- Maintain basic session state if you use the infoRouter online demo
- Enable core website functionality such as form submissions
Essential cookies are always active; under the GDPR and ePrivacy Directive they do not require consent because the site cannot work without them.
Analytics Cookies (Optional — Off by Default)
With your permission, we use Google Analytics to understand which pages are visited and how the site is used, so we can improve it. Google Analytics sets cookies named _ga and _ga_*.
These cookies are not set until you click "Accept analytics" in the cookie banner. If you choose "Essential only," Google Analytics never loads and no analytics data is collected. Declining does not affect any site functionality.
We have disabled all advertising features in our analytics configuration: no ad personalization, no ad storage, no remarketing audiences.
What We Do Not Use
- Advertising cookies — We do not serve ads or use retargeting pixels from Google, Meta, LinkedIn, or any ad network
- Cross-site tracking cookies — We do not allow cookies that follow you across other websites
- Social media cookies — We do not embed social media trackers or share buttons that monitor your activity
GDPR Compliance
Under the GDPR and ePrivacy Directive:
- Essential cookies are exempt from consent because they are necessary for the website to function.
- Analytics cookies require consent — so we ask first, default to off, and load Google Analytics only after you explicitly opt in.
You can withdraw your consent at any time using the controls below; withdrawing stops analytics immediately and removes the Google Analytics cookies from your browser.
Manage Your Cookie Preferences
Analytics cookies are currently disabled (no choice made yet).
In addition, most web browsers allow you to control cookies through their settings. You can:
- View cookies currently stored on your device
- Delete cookies at any time
- Block cookies from specific or all websites
Blocking essential cookies may affect basic website functionality such as the online demo.
Changes to This Policy
If we change how we use cookies, we will update this page and the effective date above.
Contact
If you have questions about our cookie practices, contact us at privacy@inforouter.com or visit our Contact page.
See also: Privacy Policy · Legal