How is infoRouter different from a shared drive or cloud folder for managing assets?

Unlike shared drives, infoRouter enforces structure on every file: metadata tagging, version control on every edit, granular permissions, and search that finds assets by what they are, not just what they are named.

How does version control work for creative assets?

Every edit to an asset creates a new, numbered version. The previous version is preserved, and the audit trail shows who changed what and when. Your team always sees the current version by default.

Digital Asset Management Software

Organize, search, and distribute images, video, and creative files with infoRouter digital asset management software. Version control, metadata tagging, and access control included.

Published March 24, 2020Updated March 10, 2026

Marketing teams, creative departments, and brand managers share a common frustration: assets scattered across local drives, email threads, and cloud folders, with nobody certain which logo is the approved version, where the latest product photos live, or whether that video file was cleared for external use. Digital asset management software solves this by giving your organization a single, searchable location for every image, graphic, drawing, audio file, video, and document. infoRouter is that location.

The same system that handles large enterprise deployments works for a ten-person team managing a few thousand brand assets.

Key Takeaways

Digital asset management software provides a single, searchable repository for every image, video, audio file, and creative asset your organization produces.
Version control in digital asset management software ensures your team always works from the approved asset, eliminating outdated logos and duplicate creative work.
Digital asset management software with custom metadata lets teams find any asset by campaign, usage rights, file format, or any property the organization defines.
infoRouter functions as digital asset management software by applying the same security, workflow, and search capabilities it provides for documents to brand and creative assets.

What Digital Asset Management Actually Means

Digital asset management (DAM) is the practice of storing, organizing, retrieving, and distributing digital files from a centralized system. Unlike a shared drive or cloud folder, a DAM system enforces structure: metadata on every file, version control on every edit, permissions on every folder, and search that finds assets by what they are, not just what they're named.

infoRouter functions as DAM software by applying the same document management capabilities it provides for contracts, invoices, and engineering drawings to creative and brand assets.

The Problems This Solves

"Nobody can find the right asset."

A designer needs the current logo in SVG format. It exists somewhere. Maybe in a folder called "Brand Assets 2024," maybe in someone's email, maybe on a USB drive in a drawer. infoRouter's full-text search and custom metadata fields let users find any asset by file type, project, campaign, date, usage rights, or any property your organization defines. The right file in seconds, not hours.

"We have twelve versions of this file and no idea which is approved."

Every edit to an asset in infoRouter creates a new, numbered version. The previous version is preserved. The audit trail shows who changed what and when. Your team always sees the current version by default and can access any prior version when they need to compare or revert.

"Someone used an outdated logo in a client presentation."

Brand consistency depends on access control. infoRouter's granular permissions ensure that only approved assets are visible to the teams that use them. Outdated files can be archived without deletion, keeping them retrievable for reference but out of the active workflow.

"We recreate assets because nobody knows they already exist."

For creative teams, this often means rebuilding assets that already exist elsewhere. infoRouter's metadata tagging and search eliminate the duplication problem. If it exists, your team will find it before they rebuild it.

How infoRouter Works as DAM Software

Custom Metadata for Every Asset Type

Define property sets that match how your organization thinks about assets: campaign name, usage rights, expiration date, file format, resolution, photographer credit, license type. Apply these properties to any file on upload. Search by any combination of them later.

Workflow for Review and Approval

Route assets through review and approval using infoRouter's workflow engine. A new product image enters the system, gets reviewed by the brand manager, approved by legal for usage rights, and published to the team's portal. Every step is logged.

Portals for Distribution

Build portals for marketing, sales, partners, or clients. Each portal surfaces only the assets that audience needs. Sales gets the latest pitch decks and product sheets. The agency gets approved brand assets and style guides. Nobody sees everything; everyone sees what they need.

Security and Access Control

Granular permissions and role-based access, and Active Directory integration control who can view, download, edit, or delete assets. This applies equally through the web interface, WebDAV, and the API.

Scalable Storage Without Per-File Fees

infoRouter stores files on your standard file system with no proprietary format and no per-document charges. As your asset library grows from thousands to hundreds of thousands of files, costs stay predictable.

Who Uses infoRouter for DAM

Marketing teams managing brand assets, campaign materials, and creative deliverables
Regulated industries tracking usage rights, license expirations, and compliance documentation for digital content

Frequently Asked Questions

How is infoRouter different from a shared drive or cloud folder for managing assets?: Unlike shared drives, infoRouter enforces structure on every file: metadata tagging, version control on every edit, granular permissions, and search that finds assets by what they are, not just what they are named.
Can infoRouter handle large video and image files?: Yes. infoRouter stores files on your standard file system with no proprietary format and no per-document charges. As your asset library grows from thousands to hundreds of thousands of files, costs stay predictable.
How does version control work for creative assets?: Every edit to an asset creates a new, numbered version. The previous version is preserved, and the audit trail shows who changed what and when. Your team always sees the current version by default.
Can we control who downloads or views specific assets?: Yes. Granular permissions, role-based access, and Active Directory integration control who can view, download, edit, or delete assets. These permissions apply through the web interface, WebDAV, and the API.
Can we distribute assets to external partners or agencies?: Yes. You can build portals for partners, agencies, or clients. Each portal surfaces only the assets that audience needs, so nobody sees everything but everyone sees what they need.

See It in Action

If your team is losing time searching for assets, duplicating work, or distributing outdated files, infoRouter can centralize and organize your entire digital asset library. Schedule a demo and we'll show you how it works with your file types and workflows.

Schedule a Demo